Formula 1 has named FanDuel its first official North American betting operator, in the series’ first partnership with a US sportsbook. The deal gives FanDuel access to race-weekend betting integrations and content for eligible customers in the US and Canada, Formula 1 said.
The agreement adds Formula 1 betting markets and integrations to FanDuel’s North American offering.
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FanDuel became Formula 1’s official betting partner in the US and Canada, joining the partnership two months into the 2026 season. Formula 1 and FanDuel representatives described the agreement as focused on betting and fan experiences; the source also reports Betfred’s involvement with the Rugby Football League and boxing promoter BOXXER for events at Wembley.
Flutter said it held 23% of Alberta’s regulated online casino and sports betting market by gross gaming revenue in Q3. Chief executive Dan Taylor said FanDuel exceeded 20% market share in its first quarter in the province, where it launched on 13 July; the company’s figure predates a subsequent increase in licensed sites.
Flutter Entertainment said FanDuel Predicts had 140,000 active users in October and recorded $119m in trading volume in the third quarter. The volume was 102% higher than in the second quarter and October volume rose 271% compared with July; chief executive Dan Taylor said the product had become competitive after recent investment and changes.
PrizePicks launched PrizePicks Packs on 21 October in all 50 states and Washington, D.C., and OG.com introduced OG.com Rips eight days later, the companies said. PrizePicks offers packs priced from $1 to $2,500; OG.com offers NFL, NBA, MLB and Pokémon packs. OG.com said its product is not regulated by the CFTC.
Flutter Entertainment chief executive Dan Taylor said on its 4 November earnings call that the company expects more clarity in the coming months on the economics of FanDuel Predicts. FanDuel recorded $119 million in trading volume in the third quarter; Flutter expects its market-making operation to generate $50 million in revenue and $40 million in adjusted EBITDA during 2026.