Fanatics has gained a sports betting licence in Missouri, where its operations are due to begin on 1 December, the report said. The company is seeking both land-based and mobile licences; the source said details of its local partner remained unresolved.
The licence would add Fanatics to Missouri’s incoming sportsbook market, with its local partnership still to be settled.
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The Missouri Gaming Commission granted temporary licences to sportsbook operators ahead of the state’s planned 1 December launch, the commission said. DraftKings and Circa received untethered mobile licences; seven other operators and several suppliers also received temporary approvals. Operators can begin registering customers and accepting deposits on 17 November, but must obtain final approval for internal controls and house rules before wagering begins.
The Missouri Gaming Commission issued temporary mobile sports betting licences to nine operators ahead of the market’s planned 1 December launch. Licensees must obtain approval for internal controls and house rules before they can begin live wagering; account registration and deposits may start on 17 November subject to compliance with proposed state regulations.
Underdog announced a marketing partnership with the St Louis Blues in Missouri ahead of the state’s planned sports betting launch. The deal gives Underdog rights to use the team’s intellectual property in marketing, video and broadcast materials, and in-person activations; the Blues called it their first sports betting partnership.
Missouri launched legal sports betting on 1 December 2025, under the oversight of the Missouri Gaming Commission, according to a published market tracker. The tracker says the market permits online and retail wagering, but statewide monthly figures were not yet available in its latest update.
Missouri launched online and in-person sports betting at midnight on 1 December, following voter approval of Amendment 2 in November 2024. The Missouri Gaming Commission set a 10% tax on sports betting revenue; DraftKings and Circa received statewide mobile licences, while other brands entered through casino partnerships.