European Commission proposes loot-box and influencer-ad rules in EU
The European Commission proposed the Digital Fairness Act on 11 November, targeting paid variable rewards and influencer marketing. The draft would require disclosures for loot boxes and similar systems, restrict their use by minors and require clearer advertising labels. Parliament and the Council must examine and agree the text before it can become law.
The proposal could change how gambling-adjacent game mechanics and influencer campaigns are designed and marketed to minors.