European Commission proposes EU restrictions on gambling influencers and loot boxes

The European Commission published its proposed Digital Fairness Act on 11 November, covering gambling-related influencer marketing and loot boxes. The draft would require clear promotional disclosures, bar influencer promotion of products that cannot legally be advertised, require disclosure of loot-box rewards and odds, and prohibit paid variable rewards for child-directed products or where minors are known with reasonable certainty to use them; it remains subject to the EU legislative process.