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Eilers & Krejcik projects sportsbooks will take 79% of 2026-27 NFL betting

Regulation

Eilers & Krejcik Gaming projects that sportsbooks will handle $31.7bn of NFL betting in the 2026-27 season, compared with $8.4bn for prediction markets. The analysis estimates total betting at $40.5bn and forecasts 8% year-on-year growth, while warning that prediction markets could capture a larger share depending on their advertising activity.

The forecast gives operators and prediction-market platforms an estimate of their respective shares of NFL betting activity.

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Regulation

NFL backs New Jersey Supreme Court petition on sports prediction markets alongside 40 states

The NFL has filed a brief supporting New Jersey's request for US Supreme Court review of sports prediction markets. The report says 40 states also support the petition, filed on 2 September. The dispute concerns whether contracts offered by platforms such as Kalshi fall under state gambling laws or federal financial regulation.

A brief has been submitted by the NFL in support of New Jersey's bid for US Supreme Court review of whether platforms including Kalshi can sell sports-related prediction market contracts while sidestepping state gambling statutes. Jennifer Davenport, the state's attorney general, lodged the petition on 2 September. The report gives no indication of when the court will decide on granting review.

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