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EGBA reports advertising review findings across four European markets

Regulation

The European Gaming and Betting Association presented findings from its second review of its responsible advertising code, conducted by the European Advertising Standards Alliance and completed in December 2024. The review examined 120 member-operator adverts in Greece, Spain, Romania and the UK, finding a need for more consistent age restrictions and warnings on social media and clearer sponsorship labels for influencer campaigns in Spain and the UK.

Member operators may need to strengthen age controls and sponsorship disclosures in social media advertising.

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Regulation

EGBA warns EU online gambling tax could benefit illegal operators

The European Gaming and Betting Association said a possible EU online gambling tax in the 2028–2034 budget framework could benefit illegal operators. The European Parliament's Budget Committee vote referred to considering the idea, not adopting a tax; a final decision on new EU own resources would require unanimous approval by the 27 member states. Parliament was expected to vote on the opinion in late April.

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