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EGBA launches influencer marketing pledge for online gambling

Regulation

The European Gaming and Betting Association launched a pledge on influencer marketing for online gambling, developed with the European Advertising Standards Alliance. It sets out standards for transparency and age controls, influencer screening and training, and independent monitoring of content for EGBA members.

The pledge sets expectations for member companies using influencers to promote online gambling, including safeguards for underage audiences.

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EGBA warns EU online gambling tax could benefit illegal operators

The European Gaming and Betting Association said a possible EU online gambling tax in the 2028–2034 budget framework could benefit illegal operators. The European Parliament's Budget Committee vote referred to considering the idea, not adopting a tax; a final decision on new EU own resources would require unanimous approval by the 27 member states. Parliament was expected to vote on the opinion in late April.

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