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Dutch trade bodies seek advertising access in proposed gambling policy

Regulation

Dutch trade bodies VNLOK and NOGA urged the government to preserve advertising opportunities for licensed gambling operators ahead of a policy round-table on 19 March. They also called for rules covering social media, stronger action against illegal targeting and access to the Cruks self-exclusion scheme for advertising checks.

The proposals could shape advertising rules and operators’ access to customers in the Dutch licensed market.

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VNLOK reports 11% growth in Dutch online gambling market in first half of 2026

The Dutch online gambling market grew 11% in the first half of 2026 compared with the previous six months, according to a monitoring report cited by the Kansspelautoriteit and VNLOK. VNLOK said the World Cup contributed partly to the rise and argued that it was too early to call it a sustained recovery; the licensed market contracted 18% in 2025.

The Dutch online gambling market grew 11% in the first half of 2026 compared with the previous six months, according to a monitoring report. The Kansspelautoriteit and trade association VNLOK said the summer's World Cup football contributed partly to the rise. VNLOK said it was therefore too early to speak of a structural recovery of the market. In 2025 the licensed online gambling market contracted by 18%.

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