Dutch gambling rules extend untargeted advertising ban to sports sponsorship
From 1 July, the Netherlands’ ban on untargeted advertising by online gambling operators applies to sports sponsorship, including visible branding at matches and on sportswear. An opinion column by a lawyer at Franssen Tolboom Advocaten said the rules leave an exception for internet advertising and warned operators to document arrangements with partners and address physical promotional materials.
Online operators and their sports partners must account for the expanded ban on public-facing sponsorship from 1 July.