Dream11 expands free-to-play fantasy sports into 11 countries
Dream11 announced the launch of its free-to-play fantasy sports product in 11 countries, including the UK, US, Australia and Canada. The company said its model uses non-monetary rewards and will draw on advertising, sponsorships and brand partnerships after India’s ban on real-money online games led it to leave paid contests.
The expansion shifts Dream11’s fantasy sports offering into new markets under a free-to-play model.