DraftKings acknowledges sending one personalised NBA player video to a customer
Regulation1 min read
DraftKings told federal lawmakers on 5 November that it had sent one personalised video from New York Knicks player Miles McBride to a customer. The company said it does not target people based on indicators of problem gambling or use AI to tailor promotional offers to customers’ gambling activity. The response followed a congressional inquiry into operators’ loyalty programmes, VIP practices and AI use.
DraftKings told federal lawmakers it had sent a customer one personalised video featuring New York Knicks guard Miles McBride, in response to their inquiry into betting operators’ practices. The company said it did not generally use personalised content from professional athletes or celebrities as an incentive for eligible rewards customers.
In its written response on 5 November, DraftKings denied deliberately directing marketing and promotions at customers showing risk indicators or a higher likelihood of losing money. It said it did not use AI to tailor promotional offers to customers’ gambling activity.
FanDuel said it had sent roughly 30 similar videos over the past two years, according to the report. The confirmation followed controversy over a video featuring Harper that was used to contact a former VIP member with known gambling struggles. In a letter to legislators dated 20 October, the operator said the outreach was meant to show customer appreciation rather than induce continued gambling.