Digital Footprints acquired sports marketing agency Game Changing Media for an undisclosed amount, according to the report. Managing director Sharon McFarlane described the transaction as an expansion into sports marketing.
The acquisition combines two agencies serving sports and iGaming brands, potentially changing the services available to their clients.
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Reportedly, Playbook Fusion obtained a Swedish permit with assistance from regulatory consultancy BetComply. The approval process took less than two weeks, as the developer prepares to enter further regulated markets.
BetComply chief compliance officer Mike de Graaff said regulators have tools beyond fines to address offshore operators that may be difficult to penalise. The report refers to a record €37m fine issued by the Netherlands Gambling Authority to EOD Code over unlicensed gambling offerings.
Playbook Fusion selected BetComply to support its expansion, the companies said. Its Playbook Football game is available in the UK, Brazil, the Netherlands and Nigeria through named betting operators and platforms; the UK launch is under a UK Gambling Commission licence and has an eCogra certificate.
Dutch state secretary for legal protection Teun Struycken resigned after ministers blocked proposed sanctions against Israel, joining other officials who left government. Struycken had said a new gambling bill was expected by the end of 2025 and could include a higher age limit for higher-risk products such as online slots; the source said his departure leaves the bill’s status uncertain.
BetComply is assisting two separate companies with applications for Dutch online gambling licences, its founder Mike de Graaff said. One applicant has Dutch roots and no prior online casino market activity; the other is an experienced international gambling brand. The KSA plans to open its licence-renewal application module in early 2026.