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DCMS plans consultation on banning unlicensed gambling sponsorships in UK sport

Regulation

The UK Department for Culture, Media and Sport plans to consult this spring on measures to remove unlicensed gambling sponsorships from football and other sports, Culture Secretary Lisa Nandy said. Industry commentators argued that licensed operators could replace the sponsors, while noting concerns about customer access to unlicensed sites.

A proposed sponsorship ban could affect clubs’ commercial arrangements and create opportunities for UK-licensed operators.

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UK government plans consultation on unlicensed gambling sponsorships

The UK government is preparing a consultation on whether to close a legal exemption allowing overseas betting brands without UK licences to sponsor British sports teams, reportedly expected to begin in July 2026. The review follows renewed scrutiny after Everton agreed a three-year shirt-sleeve deal with Stake.com; the government has not yet set out proposed changes.

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