By SectorWire desk ·
CONAR’s Content Council approved amendments to Annex “X” of Brazil’s advertising self-regulation code on 27 August. The report said CONAR would publish the full revised annex on 28 August.
The amendments change the self-regulatory framework governing betting advertising in Brazil.
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The agreement formalises ABRAJOGO’s participation in Brazil’s advertising self-regulation system for responsible betting advertising.
ABRAJOGO gains representation in Conar’s betting working group, with advertising education covering members, agencies, affiliates and influencers.
ABRAJOGO and CONAR’s agreement strengthens advertising ethics monitoring and includes betting affiliates and digital influencers.
Brazilian betting operators' advertising is subject to an ABRAJOGO-CONAR agreement covering oversight and seeking standardisation.
Advertisers face new betting advertising rules reflecting growing concern about advertising’s effects, according to Conar’s president.
Betting advertisers face an updated framework following Conar’s confirmed changes to Annex X.