Club Brugge reportedly nears Betsson shirt sponsorship deal in Belgium
Club Brugge is reportedly close to a shirt-sponsorship agreement with Betsson, which would replace Unibet as the football club’s main sponsor. The proposed deal has not been officially confirmed and would need to end before 1 January 2028, when a general gambling advertising ban in sport is due to take effect in Belgium.
The proposed sponsorship would test how gambling brands can maintain visibility before Belgium’s sports advertising ban takes effect.