Catena Media integrates prediction markets into media assets as affiliate interest grows
Catena Media is integrating prediction markets into its media assets, with further focus planned for 2026, its chief executive said in the company’s Q3 investor presentation. The presentation also highlighted lower cost-per-acquisition levels in the sector; Gentoo Media reported interest in prediction markets, although its revenues there remained minimal.
The moves indicate that affiliate groups are assessing prediction markets despite currently low acquisition payouts and limited reported revenues.