Brightstar plans to add iGaming and sports betting to MyLotteries Play in Italy
Brightstar plans to launch a MyLotteries Play product combining iGaming and sports betting by the end of the year, CEO Vince Sadusky said. He said Italian iLottery play grew by more than 20% annually over the past five years and continued that trend in the first half of 2025; the app gained more than two percentage points of market share in that period.
The planned expansion would bring lottery, iGaming and sports betting together on Brightstar’s Italian platform.