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Brazilian lottery retailers ask Caixa to formalise WhatsApp sales

Regulation

Brazilian lottery retailers urged Caixa Econômica Federal to formalise WhatsApp as a sales channel during a BiS SiGMA panel on 9 April. Participants said half the network already uses the app, while one retailer reported that nine in ten of its sales take place outside the shop counter.

Formal rules could affect how lottery retailers conduct digital sales and serve customers.

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