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Brazilian lawyer argues betting-ad restrictions could benefit illegal operators

Regulation

An opinion column on a Brazilian betting industry site argued that proposals to restrict betting advertising could advantage illegal operators. Lawyer Wesley Cardia said legal operators’ advertising helps distinguish authorised sites and argued that a ban could reduce media, sports and tax revenues; these are his views, not an adopted policy change.

Operators and media businesses could face changes to advertising access if the proposals advance.

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Brazil betting CEO warns higher GGR tax could benefit illegal market

Brazilian betting CEO Marco Tulio Oliveira said rising taxes could undermine efforts to reduce illegal betting. Brazil’s GGR tax rate has risen from 12% to 13%, and could reach 15% next year; Oliveira estimated that about 50% of the market remains unregulated. He also said operators generated approximately BRL 2.5 billion in tax revenue during the first two months of 2026.

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