Brazil sports betting secretary says sponsorship values are inflated at least fivefold
Brazil’s National Secretary of Sports Betting and Economic Development, Giovanni Rocco, said sportsbook sponsorships have pushed up sponsorship values in football by at least five times. He said almost all Serie A and Serie B clubs have sportsbook master sponsors, and argued that betting tax revenue should fund public policies for athletes. Rocco also said the government is developing a national policy to combat match-fixing with the finance and justice ministries.
Rocco’s comments address sponsorship dependence, the proposed use of betting tax revenue and government plans to tackle match-fixing.