SectorWire
SearchGet the daily briefing
Menu

Better Collective launches Playbook betting tool in Brazil

Deals & M&A

Better Collective said it launched Playbook in Brazil ahead of the World Cup. The AI tool helps users create customised betslips from sports content for access through regulated sportsbook partners, with an initial focus on football. The company said further expansion will depend on local regulations and user preferences.

The launch adds a retention-focused betting product for sportsbook partners in Brazil.

End-of-day close Better Collective (BETCO), SEK, to 24 July 2026
Story date27 April 202624 July 2026

Latest reported results

Better Collective Nasdaq Stockholm: BETCO

Quarter ended 30 June 2026

Revenue
EUR 89.1m
Operating income
EUR 15.7m

Request a correction

Keep reading

Regulation

Brazil’s gambling groups oppose reported online betting shutdown

Brazil’s National Association of Games and Lotteries and the Brazilian Institute for Responsible Gaming criticised a government decision to ban online gambling, saying it could push customers towards unregulated sites. The associations cited licensed-platform use, consumer protections and potential economic effects; the IBJR cited a forecast of R$58bn to R$73bn in revenue at risk between 2027 and 2030. Allwyn said the temporary measure could remain in force until early March 2027, subject to congressional action.

Continue reading