Better Collective elected Thomas Plenborg as board chair at its annual general meeting after Jens Bager decided not to seek re-election. Plenborg joined the board in 2025 as a member of its audit committee.
The appointment changes the board leadership of a publicly traded sports media group serving the betting sector.
Quarter ended 30 June 2026
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Better Collective’s shares fell 37.16% over five days following Brazil’s betting ban announcement. Flutter’s shares declined 11.52% over the same period. It was reported that Better Collective estimated a €15m impact for the rest of 2026 and suspended its 2027 guidance.
Brazil's government issued Provisional Measure 1.394/2026 on 25 September, provisionally prohibiting fixed-odds betting and online gambling, according to the report. Licensed companies have ten days to close operations, and the measure still requires parliamentary approval. Flutter said it had stopped operating in Brazil and estimated that a shutdown through the rest of 2026 would reduce revenue by about US$70m and adjusted EBITDA by about US$20m.
Allwyn said Betano was preparing legal action to protect its rights in Brazil, the brand’s largest market. Entain said it now expected to reach the lower end of its full-year 2026 guidance ranges, while Better Collective shares fell 25%.
Brazil’s National Association of Games and Lotteries and the Brazilian Institute for Responsible Gaming criticised a government decision to ban online gambling, saying it could push customers towards unregulated sites. The associations cited licensed-platform use, consumer protections and potential economic effects; the IBJR cited a forecast of R$58bn to R$73bn in revenue at risk between 2027 and 2030. Allwyn said the temporary measure could remain in force until early March 2027, subject to congressional action.
Better Collective co-CEO Jesper Søgaard said that mitigation could offset the UK’s remote gaming duty increase. He argued that the 40% rate benefits black-market operators.