BetMGM targets up to 10% of Brazil betting market, CEO says
BetMGM aims to capture 5% to 10% of Brazil’s betting market, MGM Resorts International chief executive Bill Hornbuckle said at the Bank of America Securities Gaming and Lodging Conference 2025. He put the market’s estimated 2025 value at USD7.000m to USD8.000m; BetMGM operates in Brazil under a definitive licence issued by the Ministry of Finance’s Secretariat of Prizes and Betting.
BetMGM’s stated market-share target and licensing status are relevant to operators assessing competition in Brazil.