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BCLC launches PROLINE digital sportsbook at retail locations

Licences & markets

British Columbia Lottery Corporation (BCLC) rolled out its PROLINE digital sportsbook at lottery retail locations in British Columbia this week, the company said. Customers create bet slips in the app or on the website and present an app-generated QR code at a retail outlet to receive a ticket; BCLC said further sports-betting offerings are expected in the coming months.

The launch adds digital bet creation and ticket redemption at BCLC retail locations across British Columbia.

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BCLC opens PROLINE sportsbook lounges at British Columbia casinos

The British Columbia Lottery Corporation opened PROLINE sportsbook lounges at Chances Casino Kelowna and Parq Casino in Vancouver, with another scheduled at Chances Maple Ridge on 24 May and a fourth planned for the following month at Casino of the Rockies. BCLC said its revamped retail sportsbook added single-game and in-play betting, and projected higher retail sports betting sales in fiscal 2024-25 than the previous year.

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