Bank of America report estimates digital pack rips at $2bn annual run rate
A Bank of America report estimated that digital pack rips had reached a $2bn annualised run rate, with active users rising 34-fold to 1.7 million from 50,000 over 12 months. PrizePicks reportedly launched its packs in all 50 states and Washington, DC, while FanDuel was testing the format; the bank expects the category to face greater scrutiny as it grows.
Rapid user growth and operator entry could draw greater scrutiny to digital pack rips as the category expands.