By SectorWire desk · · Updated
ANJ and advertising standards body ARPP have renewed their collaboration agreement in France. The renewal extends an agreement signed in 2023.
The renewal extends cooperation between ANJ and ARPP on gambling advertising in France.
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Suppliers of gambling-like games involving monetisable digital objects now fall within the ANJ–ARPP advertising oversight partnership’s expanded scope.
The figures show slower expansion in France’s regulated gambling revenue outside casinos and clubs.
The findings could influence which sports betting markets operators may offer in France.
The ANJ identifies live betting and participation by players showing excessive gambling behaviour as concerns amid market growth.
France’s online sports betting stakes grew 12.0%, giving operators and investors a measure of market growth.
Licensed operators must submit advertisements for review six months in advance under ANJ’s stricter requirements.