By SectorWire desk ·
The report said that AGCOM revised its responsible gambling campaign rules, including restrictions on tipsters and celebrity endorsements. The guidelines were finalised on 29 July 2026 and affect Italy’s 46 licensed operators.
Licensed Italian operators face additional compliance requirements for responsible gambling campaigns.
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Concessionaires must fund preventive campaigns within specified spending rules; the digital cap leaves unsponsored information permitted.
Operators can submit input before the inquiry concludes, shaping guidelines for centralised rights sales through 2030/31.
Operators can provide feedback as AGCOM prepares stricter rules amid concerns about promotional activity on operator-linked information sites.
The proposed guidance and consultation could affect how operators communicate about gambling and how platforms identify illegal promotion.
Corcoran’s call asks gambling businesses to combine identification of at-risk players with communication that helps players feel safe.
The forum will examine whether audiences understand responsible gambling messages and whether communications influence behaviour following new AGCOM guidelines.