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AGA says bettors know about responsible gambling tools but rarely use them

Regulation

The American Gaming Association said bettors recognise responsible gambling messages but do not engage with the tools, according to comments by its vice-president for strategic communications and responsibility, Cait DeBaun. The association had reported that 91% of sports bettors and 84% of gamblers knew such tools existed. DeBaun said the industry needed to find ways to encourage use without pushing customers towards illegal sites or risky behaviour.

Operators and suppliers face pressure to make player-protection tools accessible and effective without discouraging customers from using them.

End-of-day close Caesars Entertainment (CZR), USD, to 27 October 2023
Story date31 July 202327 October 2023

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Regulation

North American regulators discuss responsible gambling tools and prediction markets

Regulators and industry representatives discussed responsible gambling measures across US states, Ontario and Alberta in interviews for a 2026 report. The report cited survey findings that 8% of US adults showed at least one indicator of problematic gambling in 2024 and said a proposed federal bill to direct sports wagering tax revenue to prevention and treatment remained in Congress. It also described disputes over prediction markets, including state litigation and Michigan’s withdrawal from NCPG.

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