Finnish licence announcements precede 2027 market opening

Wildz Group said it was the first online gambling company to obtain a licence for Finland’s market, while Hippos ATG Oy confirmed it had secured a licence. Both can offer services from 1 July 2027, when the liberalised market launches. ^[1][2]

SuomiVeto also said it had obtained a licence, with Bragg and Kambi to supply its platform. Wildz Group plans to launch all 11 of its brands in Finland and may apply for more licences. ^[3][4]

Separately, advisers questioned a draft central gambling exclusion register’s check frequency, handling of technical failures and personal-data protections. Veikkaus awarded a €5.7m marketing production services contract, while Betsson announced a sponsorship of HJK Helsinki running from 1 July 2027 to 31 December 2032; its value was not disclosed. ^[5][6][7]

Reports cited

1. Wildz Group says it is first to secure Finnish online licence
2. Hippos ATG secures Finnish licence ahead of July 2027 market launch
3. Wildz Group plans 11 Finland brands after securing licence
4. BetCity's former owners secure Finnish licence for SuomiVeto
5. Veikkaus awards €5.7m marketing production services contract

   Source: TED · 22 October 2026

6. Betsson signs record HJK Helsinki sponsorship running to 2032
7. Finnish advisers criticise draft central gambling exclusion register

Written by SectorWire desk from our own entries, using AI drafting tools and our editorial standard. Supporting reporting is linked above. Standards · Corrections