WGBA appoints Maarten Haijer as director general ahead of Geneva launch
By SectorWire desk ·
Summary
The World Gaming and Betting Alliance (WGBA) appointed Maarten Haijer as director general on 9 October 2026. Haijer transitions from Algonquin Consulting and previously served as European Gaming and Betting Association secretary general for 13-and-a-half years, until September. WGBA expects to launch formally in Geneva later this year with its inaugural flagship report.
Why it matters
Haijer's appointment gives operators and regulators a named contact for WGBA's planned engagement on gambling policy.