By SectorWire desk · · Updated
South Africa's NGB announced a partnership with the Advertising Regulatory Board, according to its notice dated 17 September 2026. The boards aim to strengthen scrutiny of gambling advertising.
The partnership aims to strengthen oversight of gambling advertising, with implications for operators' marketing.
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The board’s mandate includes coordinating provincial oversight and monitoring operators’ market shares and conduct.
The regulator’s participation connects its player-protection work with regional regulators and industry stakeholders.
The NGB and ARB agreement aims to improve joint monitoring of gambling advertising across digital and traditional channels.
The NGB urges essential spending over gambling as its research shows gamblers using winnings for necessities, debts and bills.
Regulators and police arrested 13 people in the task team’s first provincial deployment, preceding planned expansion across all nine provinces.
South Africa’s NGB emphasises household financial protection and gambling caution following labour survey evidence of economic pressure.