IPLyC Buenos Aires starts retailer training with B-Gaming
By SectorWire desk ·
Summary
IPLyC Buenos Aires has begun online commercial training for lottery retailers with B-Gaming. Initial groups comprise approximately 40 agencies selected using sales indicators. Sessions cover social media, customer communication, AI-assisted promotional messages, content design and file management.
Why it matters
Selected lottery retailers receive training in digital promotion, customer communication and file management through the IPLyC Buenos Aires programme.