By SectorWire desk · · Updated
DAZN Bet has agreed a multi-year official betting sponsorship with Atlético de Madrid. The partnership includes prize draws and experiences for supporters over several seasons. DAZN Bet said the agreement supports its growth strategy in Spain.
The partnership gives DAZN Bet a multi-year official betting sponsorship with Atlético de Madrid.
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The reshuffle assigns responsibility for DAZN’s operations, finances and commercial projects as its sportsbook expands across European markets.
The launches extend DAZN Bet’s Canadian distribution using Altenar’s sportsbook technology.
The partnership would bring a prediction market product to DAZN’s US audience.
The licence extension permits a Hard Rock sportsbook offering, but launch preparations remain and no opening date is announced.
The dispute concerns competitors’ access to official data used to price and manage live betting markets.
The acquisition brings two betting exchanges under one owner, while Betdaq customers have until 21 October to manage open positions.