By SectorWire desk ·
The report said that Birmingham City named Coral as its new shirt sponsor. The agreement comes as EPL clubs face a prohibition on front-of-shirt gambling sponsorships.
The agreement gives Coral shirt exposure at a club outside the EPL ban.
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The case involves an unlicensed casino using a recognised retailer’s identity to attract British customers through Facebook advertising.
Offshore betting partners face Entain's calls for clubs to reconsider sponsorships over UK licensing, player protection and money laundering concerns.
The appeal puts clubs’ sponsorship agreements with operators lacking UK licences under scrutiny as the government consults on their legality.
Entain faces additional tax pressure while seeking to gain share from competitors.